The marriage of content and creativity is like Batman and Robin, peanut butter and jelly, or a well-executed business strategy. These two powerful components work together to elevate your company’s branding efforts to new heights. But to get the most out of this dynamic duo, it’s important to ensure that they’re aligned with your overall business goals.
When it comes to snagging your audience’s attention, words and pictures are your secret marketing sidekicks. Words alone can be as tame as a greased pig, but add an eye-catching image and bam — you’ve got yourself a marketing superhero.
A well-designed sign helps distinguish your brand from the competition and establishes a connection with potential customers. It also communicates your unique value proposition. This recognition can lead to customer loyalty, resulting in repeat business and word-of-mouth referrals. In addition, a custom sign can help you maintain the relationships you’ve established with existing clients.
Whether your company is a retail outlet, a restaurant or a service provider, you need to differentiate yourself in order to attract and retain customers. Signs and graphics are a cost-effective way to increase brand awareness. In fact, according to research by the Sign Research Foundation, a single on-site sign can be as effective as 24 full-page newspaper ads at increasing your company’s profitability.
The importance of visual communication has been recognized since ancient times. Merchants in Babylon, Egypt, Athens, Pompeii and Rome used signs to identify their shops, display prices and inform consumers of their products and services. Today, we have even more options for capturing our audiences’ attention. With the advent of social media, the popularity of infographics and the growth of e-commerce, there’s never been a better time to invest in your company’s signage.
A business’s signage can include both indoor and outdoor signs, including wayfinding and safety signage, digital kiosks, room numbers, closeout sales and daily specials, window decals, banners and yard signs, and more. When creating your signage, keep in mind your goal – to reach as many customers as possible and convert them into paying customers.
Once you’ve determined your metrics, it’s time to start crafting your custom sign and graphic strategy. Work with a reputable Boston sign company to create an engaging piece that’s consistent with your overall brand and marketing strategy. Incorporate design principles and best practices, and make sure your signage is legible, readable and reflects the location, purpose and audience of your business. Lastly, be sure your design and color choices reflect your brand and the message you’re trying to convey. Using these best practices will result in an effective, eye-catching and memorable sign that’s sure to hook your audience.